THE BRAND

PatBO is a Brazilian brand that combines creative talent with masterful craftsmanship. The brand exists to bring the enchantment of fashion into real life. It is passionate about the creative process and dedicated to building fashion through handmade techniques—each piece infused with soul and excellence.

PATRICIA BONALDI

Founder and Creative Director

The designer is the creative force behind PatBO. Her talent and entrepreneurial vision have established her as one of the most influential names in fashion’s new generation. On the international stage, she has made her mark across North America, Europe, and the Middle East.

"PatBO was founded in 2012, born from my desire to embrace challenges. The brand combines artisanal expertise with a fearless, experimental spirit. It empowers me to push creative boundaries, delivering maximalist fashion with a touch of playfulness. With expansive collections that span eveningwear, denim, casual, and beachwear, PatBO reinterprets embroidery and femininity in every collection."

Patricia Bonaldi

VALUES

  • HANDMADE

    Handmade embroidery speaks without words—it is art woven in time. It translates emotions no machine could ever replicate, crafted by hands that meet and take turns, stitch by stitch and bead by bead. These are embroideries made entirely of time, devotion, and love.

  • ENCHANTING

    The piece speaks for itself—igniting imagination and stirring raw emotions: desire, wonder, and the thrill of beauty. Each experience is a journey weaving together stories of dreams, passion, and a sublime that, against all odds, unfolds in reality.

  • BRAZILIAN SOUL

    A land of rare beauty, teeming with vibrant flora and fauna that stirs a pulsing energy. Here, we celebrate brasilidade as the very soul of our creations—embracing it fully, in every dimension.

  • CREATIVITY

    A fusion of textures, colors, materials, and eclectic influences—dissolving boundaries and weaving opposites together with effortless spontaneity.

our history

  • 2002
  • 2008
  • 2012
  • 2014
  • 2016
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024

Birth of brand Patrici Bonaldi

Hand-stitched from the very first piece, our values are the secret that gives us the courage to embrace the essence of femininity and overcome any obstacle. From this passion for crafting every line with dreams that touch reality, Patricia Bonaldi was born.

Growth on Brazilian Market

For Patricia Bonaldi, the journey holds far greater value than the destination. She believes true grace lies in the lessons lived along the way—which is why she cherishes each milestone, tenderly guiding the brand’s constant evolution.

Birth o PatBO

The brand captures femininity with an authentic, innovative touch. Through meticulous craftsmanship—artisanal prints, embroideries, and modern cuts—PatBO’s creative vision comes to life in every collection.

Start of Groupo Nohda and First SPFW.

The story of Grupo Nohda began in 2014 with Patricia Bonaldi, PatBO, and Apartamento 03—breathing new life into traditional handcrafted techniques through contemporary design. That same year marked the brand’s debut at São Paulo Fashion Week.

Internationalization.

PatBO has it's international debut.

Debut on NYFW.

Patricia Bonaldi makes her New York Fashion Week debut with a collection that celebrates the brand’s DNA: intricate embroideries, a fusion of rustic charm and contemporary edge, and the exquisite artistry of handmade craftsmanship—showcased by none other than Alessandra Ambrósio on the runway.

Opening of New York's Flagship, on SoHo.

In 2021, PatBO launched its first international flagship in New York’s Soho neighborhood. Designed as a destination for clients to immerse themselves in the brand’s universe, the store offers ready-to-wear, beachwear, bridal, and occasion dresses—all under one roof.

Global Expansion: PatBO now reaches over 25 countries and 350 retail points worldwide.

By 2022, the brand achieved a truly international presence with 250+ distribution points across 25 nations. In its home market of Brazil, PatBO is available in 80+ retail locations and 10 flagship boutiques.

PatBO signs the UN Global Compact and opens its second international boutique in Miami.

Pursuing a more sustainable future, PatBO was invited to join the UN Global Compact, solidifying our commitment to transform operations in service of our planet.

Launch of the Patrícia Bonaldi Institute & Global Expansion to 26+ Countries.

The Institute brings to life the brand’s social initiative,Costurando Sonhos(‘Stitching Dreams’), which has already empowered 500+ students through vocational training. Simultaneously, PatBO has achieved worldwide reach, now available in 260+ retail locations across 26 countries.